About DYB

Do You Believe (DYB) was founded in 2024 by Jamie Blackford — an underground street magician from the West Midlands.
What started as personal pieces, created to wear while performing under his alter ego Underground Ace, quickly became something more.
People kept asking the same question:
Where can I get that?
The phrase stuck.
The idea grew.
DYB was built on that moment — where curiosity meets belief.
Inspired by street culture and a passion for design, the brand focuses on clean, intentional pieces that speak without saying too much.
Not everyone will understand it.
That’s exactly why it works.
DYB isn’t just clothing.
It’s a question.
What you do with it…
is up to you.